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Eight steps from feedback to verified impact.

Follow the Loop: define your focus, collect feedback, find patterns, and ship work you can verify actually worked.

01→

Focus

Define your question

02→

Evidence

Collect user signals

03→

Patterns

Cluster into themes

04→

Brief

Scope the problem

05→

Change Card

Plan the change

06→

Impact Report

Check what breaks

07→

Export

Jira / Linear / Notion

08↻

Checks

Verify & close

The Loop: feedback to verified impact

01

Focus

Every good decision starts with a clear question.

  • ·Define what you are investigating before collecting signals
  • ·Set constraints: team size, timeline, risk tolerance
Configure focus constraints
Focus Config
Team4 engineers, 1 designer
Timeline2 sprints (4 weeks)
Risk toleranceLow (no breaking changes)
Success metricOnboarding ≥ 55% in 14 days
Ranked: impact × frequency
02

Evidence

Good decisions need real data. Connect your sources.

  • ·Ingest calls, tickets, surveys, and analytics
  • ·Personal data stripped automatically at ingestion
See example evidence feed
Evidence Feed12 snippets
E-412Support call #412PII redacted

“Users abandon at step 3. Billing before value.”

E-1087Ticket #1087

“Exported dataset missing half the rows.”

E-289User interview

“Dashboard takes forever on mobile. Gave up.”

03

Patterns

Raw feedback is noise. Patterns turn it into themes you can act on.

  • ·Automatic clustering of related feedback
  • ·See how often each theme comes up and whether it is growing
Open demo clusters
Clusters
Onboarding abandonment14 mentions
+6 this week
Export data loss8 mentions
+2 this week
Mobile performance5 mentions
stable
04

Brief

A problem statement is only as strong as its evidence.

  • ·Structured problem brief: problem, context, constraints
  • ·Every claim traces back to real user feedback
Open demo brief
Opportunity BriefOB-019

Problem

38% onboarding completion vs 60% target. Users hit billing before value.

Context

6 abandon events traced to step 3 form. Billing gate before first value moment.

Constraints

4 eng, 2 sprints. No breaking changes to existing billing API.

05

Change Card

Clear scope, testable outcomes, traceable to the brief.

  • ·What changes, why, and expected impact
  • ·Acceptance criteria with measurable outcomes
See example change card
Change CardCC-041Move billing to post-value step
WHYOnboarding 38% vs 60% target
WHATDefer billing to step 5, after first value
ACOnboarding ≥ 55% within 14 days

Surfaces touched

UIAPIDBPolicy
06

Impact Report

Before you ship, know what breaks.

  • ·What breaks, what must change, what is risky. Clear verdicts.
  • ·Each rule references the requirement it checks
Open demo impact report
Impact ReportIR-019
BreaksOnboarding below 40%R-01
Must ChangeCSV truncates at 1k rowsR-02
RiskyMobile LCP exceeds 4sR-03
07

Export

We feed your tools structured, traceable work.

  • ·One-click export to Linear, Jira, Notion, or CSV
  • ·Change card fields map to your issue template automatically
Preview export output
ExportEX-019

Created 6 work items in Linear

ENG-1247 · Move billing to post-value step

ENG-1248 · Update onboarding flow UI

ENG-1249 · Add billing_deferred flag to user model

+ 3 more

LinearJiraNotionCSV
08

Checks

The loop is not done until you prove it worked.

  • ·Schedule outcome checks at deploy + N days
  • ·Compare predicted vs actual metrics automatically
See verification tasks
ChecksCHK-041
Onboarding ≥ 55%Deploy + 14dPending
No billing errors in step 5Deploy + 3d✓ Pass
Support tickets re: billing ↓ 30%Deploy + 30dPending

Beyond the Loop

Public-signal intelligence

Agency Kit extends ContractSpec with a separate pipeline for public signals. Give it a URL and it scans docs, pricing, changelogs, reviews, and APIs to produce drift registers, competitive matrices, and 10 structured artifacts.

Source Discovery

Auto-maps docs, pricing, changelogs, reviews, and APIs.

AI Extraction

Five extractors produce evidence-backed structured claims.

Drift Detection

Eight heuristics surface contradictions across sources.

10 Artifacts

Spec Pack, competitive matrix, gap analysis, and more.

Scan any company. Free plan available.

Explore Agency Kit

See the full loop in action

Walk through a complete evidence-to-impact loop in under 5 minutes.

Get Started Explore Agency Kit